FOR IMMEDIATE RELEASE
Miami, Florida – 4 Power Records is thrilled to announce the release of the highly anticipated electronic dance music single Don’t Try to Hide by recording artist Primo Cruz, available everywhere on July 27th, 2015.
Don’t Try to Hide is a floor thumping EDM/Rap song full of attitude and electronic landscapes. The song features sultry vocals from songstress Liz Primo and a powerhouse performance by rapper Primo Cruz.
The song was produced by dance music producer Oba Frank Lords and will be released worldwide with a Mad Max - style short film/music video that was directed by hip hop video director Antwan Smith. The music video is a feast for the senses that captures the insane and over the top visuals carefully crafted to take the viewer on a journey into the dark and intense world of Primo Cruz.
Primo Cruz became a popular Latin TV personality in Miami, Florida. He began hosting variety of TV shows dealing with popular topics including the Latin hip hop music scene in Latin America.
In early 2014 Primo Cruz took the opportunity and teamed up with local producers and Dj’s in the electronic dance music scene and began to develop his own signature hip hop style infused with a beat driven EDM flavor. Primo Cruz later inked a deal with the indie label 4 Power Records where he recorded and released a handful of singles including; “I Need Love", “Been Made” and the EDM club thumping anthem “Watermelon Chalk” among others that have charted on iTunes and other global online music retailers.
YOVANNI – recording artist
“When you listen to “Don’t Try to Hide”... you immediately know that Primo Cruz is ready to attack with his deep and hard hitting vocal delivery. No one else can match his signature voice.”
Nelson Martinez – Trigga Entertainment
For additional information contact
4 Power Records 786-340-2734 firstname.lastname@example.org
The landscape of music is always cultivating new sounds and artists who start out with a dream and a passion to bring their visions and life stories to life. In today’s world of music entertainment, anyone who has a hunger to live out childhood dreams has a chance to develop themselves into the “star” that will ignite the dance floors across the globe.
Primo has always been a student of the culture of modern day hip hop, rock and dance music since he was born in 1985 in Miami, Florida. Primo got his first glimpse of the booming music scene in Miami from his father; who emigrated from Cuba to USA in 1980.
During the Miami Vice era, Primo father became one of Miami’s biggest music promoter and club owners. Primo always saw his dad working with freestyle music artists such as George
Lamond and Coro to name a few. While sneaking into clubs to accompany his father, he developed an appetite for the music entertainment industry. “I watched rappers and singers living that fast life, and I wanted a piece of that spotlight” said Primo.
During the time when Primo was trying to stay out of detention and becoming the
popular ladies’ man in his high school, he began competing in pro paintball competitions where he gained a cult following for his rebellious style and attitude.
Primo soon got a call from a TV station that was looking to find talent for a popular show called Adrenaline Hour. After that TV show ended, Primo hosted another primetime show named, T.V Latin Music. “It was a fun and controversial music video show that allowed me to expose the booming Miami audience to music that I liked to listen and dance to.” Unlike other music video shows, Primo became the first VJ to ever put on primetime TV, Cuban reggaeton music videos.
While Primo was becoming a popular TV personality in Miami, and partying like a rock star with the best in the music industry, he took the opportunity and teamed up with local producers and Dj’s and began to develop his own signature hip hop style infused with a beat driven EDM flavor. He inked a deal with local label 4 Power Records and released handful of singles, including; "I Need Love" - Ft "Oba Frank Lords", “Been Made” and the EDM club thumping
anthem “Watermelon Chalk” among others that have charted on iTunes and other online music retailers.
“I'm not just your ordinary guy that play's by the rules very much, I'm Primo and when I work on my music, I always break rules...”
Currently, Primo is once again preparing to attack the music scene with his signature baritone raspy voice and controversial stories of the fast life of a rebel who breaks all the rules.